Basically, 45% of men, 43% of women and another 12% of undecided active people listen to us. The core age of listeners is 25-34 years (42%) and 35-44 years (26%). The TOP 3 countries of listeners include Russia, Belarus and Kazakhstan. In Russia, the podcast is most often listened to in Moscow and the Moscow region, St. Petersburg and the Leningrad Region, the Tambov Region, the Sverdlovsk Region (Yekaterinburg) and the Krasnodar Territory. The most popular platforms among listeners are Android (40%) and iOS (38%).
ABOUT PODCAST ADV
A recent study conducted by the analytical company Nielsen showed that advertising in podcasts provides better results compared to other digital media. The main reason for this is the emotional involvement of listeners. Unlike radio and television, podcasts are difficult to perceive passively.
Podcast advertising is a long-term investment. It will not bring rapid lead generation, but it will help strengthen the brand in the minds of listeners or win them over to buying new products and services. Listening to the released releases does not stop even after a year!