PODCAST ADVERTISING

Right morning = good habit + your brand

Here is a working association, and not “s.., advertising again, switch the d..”

Podcast advertising for advertisers

“Time to wake up!” – a podcast about morning rituals and good habits. The duration of each episode is 5 minutes. A distinctive feature of the podcast is humor, ridiculing some approaches to healthy lifestyles and the activities of information businessmen. Only the truth and working tools of self-development.

PODCAST AUDIENCE

Basically, we are listened to by 45% of men, 43% of women and another 12% of undecided active people. The core age of listeners is 25-34 years old (42%) and 35-44 years old (26%). The TOP-3 countries of listeners include Russia, Belarus and Kazakhstan. In Russia, the podcast is most often listened to in Moscow and the Moscow region, St. Petersburg and the Leningrad region, the Tambov region, the Sverdlovsk region (Yekaterinburg) and in the Krasnodar Territory. The most popular platforms among listeners are Android (40%) and iOS (38%).

ABOUT PODCAST ADVERTISING

A recent study by analytics firm Nielsen found that podcast advertising delivers better results than other digital media. The main reason for this is the emotional involvement of listeners. Unlike radio and TV, podcasts are hard to take passively.

Podcast advertising is a long-term investment. It will not bring quick lead generation, but it will help to strengthen the brand in the minds of listeners or encourage them to purchase new products and services. Listening to released releases does not stop even after a year!

HONEST FEEDBACK

"I adopted affirmations. I wake up in the morning and tell myself that I will soon become a millionaire. Life hack: affirmations usually work on payday."

Артемий Воронов
Artemy Voronov
Future millionaire

"What could be better than a morning, short .. podcast? Tune in to a new day with humor, business and benefit. Specially for evribadi recommendation."

Русское радио Астрахань
Anastasia Fetisova
Leading Russian Radio

COOPERATION OPTIONS

Advertising only direct?

We can disguise the mention of the brand and product in such a way that you will not undermine. Tie up with the story, experience of the presenter, make a reference, comparison or direct call to action. Also, a direct mention of the brand at the beginning or at the end: "The issue was prepared jointly with ..."

Ads only on the podcast?

It is possible to add advertising information to branded podcast materials, for example, to a diary. It is possible to create fan merchandise, where cool phrases about the morning are played with your brand. I would love to wear these caps and T-shirts.

How is the script written?

Recording a ritual specially tailored for your product. For example, the ritual "proper brushing of teeth." And in the center of the topic - toothpaste and brush of the same brand. And in addition - an interview with a representative. Which will tell you why it is important that the brush and paste are of the same brand. By the way, why?

What is required of us?

From you - a brief and a story about the tasks of the brand, from us - creativity, production, creation and promotion with a guarantee of coverage. Our podcast will allow you to create an association your brand = a healthy lifestyle. Listening to released releases does not stop even after a year! And the format of the podcast "It's time to wake up!" allows you to listen to episodes if necessary.

WHAT IS THIS?

“Time to wake up!” – a podcast about morning rituals and good habits. The duration of each episode is 5 minutes. Each issue is dedicated to one morning ritual. You from the list include what is relevant now. Listen and do it along the way. You can order advertising in a podcast on Yandex.Music and Apple podcasts.

The right morning is when a good habit is associated with your brand. Here is a working association, and not “… advertising again, you’ll switch the hell out.” Advertising in an audio podcast delivers better results than other digital media. The main reason for this is the emotional involvement of listeners. Unlike radio and television, podcasts are hard to take passively. Advertising in audio podcasts is the best solution this year.

According to Yandex.Music analytics, the podcast “Time to wake up!” in December 2021 there were 9 thousand listeners. Of these, 74% listened to the episodes to the end. This is the highest rate among all podcasts in our market. And the podcast continues to evolve and move into new media. Therefore, we have provided for you an updated list of morning rituals. Each release is a separate ritual. And you can order advertising in anyone that is related to you or your business.

Advertising on any podcast is a long-term investment. It will not bring quick lead generation, but it will help to strengthen the brand in the minds of listeners or encourage them to purchase new products and services. Listening to published releases does not stop even after a year! And in the podcast “Time to wake up!” advertising integration into the ritual will remain forever and will be attached to it for many years.

New morning rituals in audio format are not planned. Vospriyatie.com will list the available rituals. One ritual – only one brand. Have time, as they say, stake out. In the future, the podcast is planned to be developed in video format, as well as writing a book and creating an application.

RITUALS

  1. Podcast advertising
  2. Learning to Say “No”
  3. Fighting rhetoric
  4. Personal finance
  5. Diction
  6. Physical jerks
  7. Proper breakfast
  8. Affirmation
  9. Foreign language
  10. Time Management
  11. Harmonious Relations
  12. Masturbation
  13. Morning sex
  14. Drink liquids
  15. Perception “I”
  16. Development of speech skills
  17. Gaze Strength Training
  18. Development of self-discipline
  19. Removing external barriers
  20. Developing Confidence
  21. Lateral thinking
  22. Morning with thanks
  23. Simplifying the Complex
  24. Cold and hot shower
  25. Walk
  26. Breathing exercises
  27. Relaxation
  28. Cheekbone simulator
  29. Day with a smile
  30. Forget the elevator
  31. Airing the room
  32. Gymnastics for the eyes
  33. Morning without gadgets
  34. Morning reading
  35. Children’s morning rituals

On the International Podcaster Day, RIA TOP68 correspondent talked to Alexander Vereshchagin about Internet radio, technical features and opportunities for launching his project.

Blog “It’s time to wake up!” for those who want not to listen, but to read. In addition to morning rituals, good habits, you will find other important topics. Integration and advertising in the podcast blog is possible.

HOW TO GET SLEEP?

1. No snooze alarms. Learn to get up right away.
2. Go to bed earlier than usual. No gadgets before bed.
3. Find the soothing scent of essential oils.
4. Ventilate the bedroom before bed and in the morning.
5. Don’t go to bed in tight clothes.
6. Turn off your mind mixer before bed.
7. Last meal 2 hours before bed.
8. Eliminate all sources of light and sound.
9. Take a shower before bed to relax.
10. Keep a bucket next to your bed.

It is the last point that reflects the concept of the podcast about morning rituals “It’s time to wake up!” In each episode of the podcast, Alexander Vereshchagin tells how to start your morning right and not miss the day. Be part of this positive podcast. YOUR BRAND = POSITIVE.

Time to wake up!

And start the morning right 😉

utro.podcast@gmail.com

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